They craft media releases and develop social media programs to shape public perception of their clients and to increase awareness of each client’s work and goals. Public relations specialists create and maintain a positive public image for the individuals, groups, or organizations they represent. Public relations specialists evaluate advertising and promotion programs. Learn more about public relations specialists by visiting additional resources, including O*NET, a source on key characteristics of workers and occupations. More Information, Including Links to O*NET Similar OccupationsĬompare the job duties, education, job growth, and pay of public relations specialists with similar occupations. Many of those openings are expected to result from the need to replace workers who transfer to different occupations or exit the labor force, such as to retire.Įxplore resources for employment and wages by state and area for public relations specialists.
Job OutlookĮmployment of public relations specialists is projected to grow 11 percent from 2020 to 2030, faster than the average for all occupations.Ībout 29,200 openings for public relations specialists are projected each year, on average, over the decade. The median annual wage for public relations specialists was $62,800 in May 2021. Public relations specialists typically need a bachelor's degree to enter the occupation.
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How to Become a Public Relations Specialist They usually work in offices, but they also deliver speeches, attend meetings and community activities, and occasionally travel.
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Public relations specialists work for a variety of organizations, including schools, media buyers, and professional associations. Public relations specialists create and maintain a positive public image for the clients they represent. Quick Facts: Public Relations Specialists Please enable javascript to play this video.
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